The Tesla Model S may be the latest design from the pen of
Franz von Holzhausen, and a mighty beautiful piece of automotive art it is.
So I think it’s worth looking back over the 46-year-old's career and the designs he has had a hand in.
It’s a very impressive portfolio of concept and production cars.
Maybe a name like von Holzhausen doesn't sound as
American as apple pie, but he’s a native of Simsbury, Connecticut and he pops
up in the car design world at Volkswagen in the early 90s.
VW Concept One 1994 |
When VW gave the green light for the Concept One design
study to become the New Beetle, it not only put American designer J Mays under
the spotlight, but young Franz too – who was just 26 at the time.
J Mays - Father of Concept One, Audi TT and Thunderbird among many others. |
Unsurprisingly, the wildly-successful Concept One can claim many fathers, including J Mays, but also Freeman Thomas, Peter Schreyer and young von Holzhausen – who was responsible for taking the 1994 concept car through the cycle from styling concept to mass production.
Then in 1995 he again worked with J Mays and Freeman Thomas
on the Audi TT.
Franz moved on to General Motors to be a chief designer under Wayne Cherry and produced the stunningly beautiful Chevy SS concept in 2003.
Chevrolet SS Concept 2003 |
His next success came with a car which Bob Lutz enthusiastically pushed through all the concept and marketing studies, to become the lamented Pontiac Solstice/Saturn Sky roadster. The car sold well, but it bit the dust when GM shut down the Pontiac division in 2009.
Pontiac Solstice Roadster 2004 |
In 2005 von Holzhausen moved to the top design job at Mazda,
no doubt assisted
by J Mays (at the time Ford held a 35% stake in the Japanese company).
His first concept car was the Mazda Kabura, designed in Mazda’s Californian design studio, debuting in
2006.
Mazda Furai |
Franz departed Mazda in 2008 to become chief designer for Tesla, and is clearly completely in sync with the company founder, Elon Musk. Both men proudly fronting the Model S intro in 2009.
Demand for the Model S hatchback is outstripping supply, and
von Holzhausen’s next project, the Model X SUV looks like being another winner.
It will, according to Musk, feature a completely different electrification and
drivetrain concept.
Tesla Model X |
It’s pretty obvious that Franz von Holzhausen is a very
clever and talented car designer – who knows where his next challenges will
be.
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