Whereas, not far from the shore of the Zurichsee, in Zumikon just south-east of Zurich, sits RINSPEED, one of the smallest, and most innovative makers of concept cars, automotive technology solutions, and out-of-left-field ideas.
Begun by Frank Rinderknecht in a small Küsnacht garage in 1977, this very small, but clever and energetic company has managed to fund an appearance at the Salon Internationale d’Auto in Geneva every year, since 1979, which was also the year of birth of RINSPEED, Inc.
If the car looks familiar, that’s because it’s based on the Tesla Model S, itself being exhibited just 50 metres from the RINSPEED Stand.
Something tells me Frank and RINSPEED are, as usual, way ahead of the curve with this concept.
Although many car and technology companies are developing advanced telematics to guide cars; national authorities also need to be investing in accompanying telematics technology to provide guidance systems on every road, so that the cars, plus the traffic and guidance systems, can ‘talk’ to each other.
In June this year, the 14th Annual Telematics Update Conference will be held in Novi, Michigan – where almost 80% of the auto industry’s USD$12 billion Telematics R&D budget is being invested – and I hope the organisers invite Frank and the RINSPEED xCHANGE along for the attendees to look at. Sadly, it appears they haven't!