The year 1990 was a very interesting time
at Jaguar Cars, on both sides of the Atlantic Ocean.
Ford Motor Company had completed its acquisition of the company
early in the year, and a group of senior Ford Executives led by John Grant had
arrived at the Browns Lane ‘works’ in Coventry, to get a close look at Ford’s ‘new division’.
The revelations were described by John
Grant as: “Surprising, in terms of its depth of engineering and technical
talent. Appalling, in its management of production and quality issues.
Incredibly naïve in terms of dealing with its potential in the developing
global market for luxury cars.” It was also hopelessly underfunded.
|Jaguar Land Rover HQ, Mahwah, NJ|
In August 1990, the Detroit-based Ford executives established what it called ‘The Rescue Team’ for Jaguar. It would be
based in Mahwah, New Jersey, because Jaguar Cars North America took 55% of
|Mike Dale & JC|
The Rescue Team would be headed by the new
President of Jaguar Cars NA, Michael Dale. An expatriate Brit, who had become a
US citizen. Mike Dale had a good handle on what the company needed to do in the USA, to bolster some faith in Jaguar's potential within the Dearborn 'Glasshouse'.
Mike and I were also good friends within the Jaguar
‘family’, and I was fortunate to be asked to join the
team as Vice President of Public Relations, a post I took up in March 1991.
following month, the PR Manager, Mike Cook, suggested we fly to Detroit to meet
Motown’s key automotive journalists for dinner at the
famous Whitney mansion on Woodward Avenue.
Mike arranged for members of the
local Jaguar Car Club to bring along some prime examples of the marque to
display on the Whitney’s driveway.
|Bill Scott & his E-type (1991)|
It was here I spotted a beautiful, green
1965 E-type roadster, and its enthusiastic owner, Bill Scott. Over dinner Bill revealed he was a chief designer for General Motors, with
responsibility for Pontiac and Oldsmobile.
He loved his E-type, and had owned
it since new. Just that afternoon it had been brought to The Whitney from the
restoration shop, where a major restoration project had just been completed
Let’s switch gears, and now it’s September
2014, and shortly before I left Australia for the USA, Brian, my soon-to-be host on
Cape Cod, e-mailed and said: “I’ve organized a lunch during your visit, and I
thought you might enjoy seeing Bill Scott and his 1965 E-type.”
Would I ever!
The car looks just as good as
when I saw it in 1991, meaning it’s been 24 years since its restoration! Bill
had the painter tint the green duco, with a touch of blue, meaning it was more Teal, than its original factory colour.
I think it looks great!
Brian, Bill and I were to meet up
at Mattakeese Wharf Restaurant in Barnstable.
As soon as we arrived Bill and I began discussing cars, just like it was yesterday (or 1991).
years separates two letters of the alphabet.
Immaculate is not a good enough
description of his roadster. It is sensational!
|E-type and F-type - two letters of the alphabet separated by 50 years!|
After a distinguished 38-year career at
General Motors, Bill looks back on influencing some of GM’s most important new
models. In May 1991 he took on one of his biggest challenges, completely
reworking the design themes for Oldsmobile, in response to the new cars
coming from Japan and Europe.
Born in rural Indiana, he developed a
fascination with drawing and design at an early age, when his contemporaries
were more interested in farm studies. His obvious talent, and successful
entries in automotive design competitions encouraged his parents to support him
to follow a career in car design.
However, it was not just esoteric design
interests which was to make Bill a valued design leader in years to come. Bill
great experience as a model builder and tinkerer and also had mechanical
skills, which meant he had a greater understanding of the mechanical and
practical aspects of ‘design’.
|Bill's Prize-winning 1958 model|
He graduated from California's prestigious Art
College Centre for Design, was interviewed, and hired by
Chuck Jordan from GM, and within a couple of years began climbing the career
ladder within GM Design.
Although a highly competent designer,
Jordan knew Bill Scott’s talents singled him out as a potential studio manager.
He went on to head both exterior and interior studios at GM for several brands,
most importantly Oldsmobile.
In 1991 at Chuck Jordan’s urging Bill’s
team reworked a
chunky 1989 concept car called the ‘Tube Car’ and from it
developed the Aurora concept in 1993.
|1989 GM 'Tube Car' concept |
|Original Aurora blueprint|
The car was picked up by Oldsmobile, and
launched in 1995, with highly acclaimed build quality and tight margins.
|1995 Oldsmobile Aurora|
Bill was promoted in 1999 to head up a brand new department at GM, responsible for improving design
and build quality for all new GM cars.
By 1998, General Motors had gathered reams
of research data which showed its vehicle quality lagged imported rivals, both
in public perception and in reality. Bill Scott’s efforts belatedly moved the
recognition of quality quite a few steps up the priority list at GM’s
In retirement on Cape Cod Bill and his wife
Mary maintain their mutual love affair with automobiles, as active members of
the Cape Cod British Car Club.
When we lunched together and discussed both
old and new Jaguars in great detail, it was heartwarming for me to renew an
acquaintance with a man whose skills and experience demand respect.
Plus it confirmed yet another talented designer on my list of design pals whom I admire and appreciate.