Sunday, January 28, 2018


The Cadillac brand will be out in force this weekend for the 24 Hours of Daytona with three strong teams running the Cadillac DPi race car, with a Dallara chassis mated to the latest 5.5L Cadillac V8.

I have a very strong belief in the Cadillac brand, and have a strong desire to see it emerge from the gloom into the sun - even if it's just the podium at Daytona, Florida.

The Cadillacs performed exceptionally well in the four official practice sessions, topping the results in the 4th session.

Here's to keeping everything crossed for a good result. The team at Cadillac under Johan de Nyschen have been working hard to rebuild the brand image, and a big win this weekend would be a great reward for all their blood, sweat and tears.

I spent a couple of weekends at the Daytona 24 in the mid 90s when I was managing media relations for the TWR Jaguar team. Daytona is nowhere near as exciting, colourful and entertaining as 24 hours at Le Mans, but no matter which circuit you're at those last couple of hours can be hell as you near the end in a strong position.

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