Saturday, August 20, 2016

WHEN IS THE CAR YOU SEE, NOT THE CAR YOU SEE?

The answer is, when it's the BLACKBIRD!



Here is a link to a truly amazing example of automotive  and film technology at its best.


No point in me re-writing the explanation, so here are the words from the BLACKBIRD Home Page:
Until now, automotive advertising (film) content has often been dictated or hampered by car availability, constant model revisions and updates, limited access to locations, and footage that can quickly become dated and irrelevant.

In collaboration with JemFX, Performance Filmworks and Keslow Camera, The Mill has created The Mill BLACKBIRD® which sets out to transform the way automotive advertising is made – it’s a car rig that can be shot at any time, in any location, without the need to rely on a physical car.



The Mill BLACKBIRD® is able to quickly transform its chassis to match the exact length and width of almost any car. Powered by an electric motor, it can be programmed to imitate acceleration curves and gearing shifts and the adjustable suspension alters ride height, rigidity and damping to replicate typical driving characteristics.

Two years in development, The Mill BLACKBIRD® was hand built by the world’s top technicians from JemFX in the very same hanger that the BLACKBIRD SR-71 supersonic jet was once manufactured - the car rig’s name is a nod to this legacy of stealth design.

The Mill BLACKBIRD® is able to capture quality footage and data due to its camera array and tailor-made stabilisation unit, engineered in collaboration with Performance Filmworks’ legendary, multi award winning technician, Lev Yevstratov.



A combination of high dynamic range imagery and 3D laser scanning generates a virtual version of the environment, producing 100% realistic CG renderings. The Mill has taken this a step further, developing a bespoke BLACKBIRD® AR application that allows you to see the intended vehicle in CG, tracked live over the rig on location.



Whether for automotive advertising content or visualising the latest advances in car design, The Mill BLACKBIRD® inspires and expands creative opportunities, offering a truly flexible production tool without sacrificing any quality or direction.

Alistair Thompson, International Executive Vice President - The Mill comments: “We can unequivocally say that The Mill BLACKBIRD® is a tool to solve real problems for the advertising industry.  It is no vanity project.  It was the genuine needs of our advertising clients that made the Blackbird happen and their constant support and input has shaped its design and made it the game changing innovation that it has become.

Watch this, and be prepared to be amazed:


This promo reel is an award winner in the Cannes Lions advertising film category

36 comments:

  1. Precisely, you're extremely sort of us about remark!. obd 2 scanner

    ReplyDelete
  2. I went to this website, and I believe that you have a plenty of excellent information, I have saved your site to my bookmarks. michal

    ReplyDelete
  3. Car insurance can save you thousands of dollars, in case you meet with an accident and a lawsuit is brought against you. It is also illegal to drive a car without car insurance in the US. edmonton car shipping

    ReplyDelete
  4. Ooh! "Deadliest" - that sounds startling. Sounds like being chomped by a cobra while escaping a tiger, and afterward diving over the Niagara Falls to boot. A far-fetched situation, certainly, however when it happens, the outcomes are desperate. redesigned Tundra

    ReplyDelete
  5. You have a fleet of Fiats that are about to embark on the longest of their lives. They'll be setting sail from Tilbury docks and their destination is Africa but you're not worried in the slightest.car shipping

    ReplyDelete
  6. So I guess you could say my car history began the day I bought my beauty. September 5, 1999. Oh, I'll never forget that day. I'll never forget the way I felt as I test drove the car that would one day be the main character in my personal car history story. I drove her, I liked her, so I brought her home. (With a little help from mom and dad of course).
    Visit Website

    ReplyDelete
  7. Always refer to KBB (Kelly Blue Book) for the current private party value of the car you are purchasing. This will give you a better idea on how much you should be paying for the car, as well as potential negotiating power to lower the price. Michael Wilson

    ReplyDelete
  8. Before we answer this commonly asked question, just think about what is better for you. It is obvious that you have 2 options; a brand-new car or a used car. Garanzie

    ReplyDelete
  9. You can find out all details about the preparations that you need to make regarding international car shipping by hiring one of the worldwide shipping companies that are knowledgeable in the task.automoves

    ReplyDelete
  10. Depending on the value of your car, and how badly you want to lessen the risk of damage, you have the option of an enclosed, open or fabric covered auto transporter to ship your car.calgary car transport

    ReplyDelete
  11. This comment has been removed by the author.

    ReplyDelete
  12. In today's growing society, more and more people nowadays need minerals transported safely, within the time-frame and without any incidents happening during the period of the transit.Web Site

    ReplyDelete
  13. Remember to empty your car before conveyance though. Most car transport operators do not insure for it nor permit your belongings to be present.Homepage

    ReplyDelete
  14. Automobile companies in India are progressing with the speed of time, which are all active for providing all types of automobile products. Basically, Automobile technology refers to those technologies which are popularly incorporated in various kinds of automobiles.
    Buy Tires Online

    ReplyDelete
  15. However, you can just straightway go to any car dealer and make the purchasing or the deals. Remember, only a right car dealer can serve you the right car!Chevy Dealer San Antonio

    ReplyDelete
  16. Going by limo is an exceptional ordeal and individuals more often than not attempt it on their unique events. Some are as of now usual with the convention identified with the limousine voyaging; others can't take after the unwritten standards of going by limo, in spite of the fact that they are not on the main limo ride.limodrive.weebly.com/

    ReplyDelete
  17. Information is control. Indeed, even before you meet with the auto merchant, you should definitely know the auto model and details you need, incorporating its present cost in the utilized auto showcase. My Wheel Covers

    ReplyDelete
  18. I definitely cherished analyzing your blog. It was very well authored and easy to undertand. not like additional blogs i've examine that are surely no longer tht appropriate. I also determined your posts very interesting. In truth after analyzing, I had to move show it to my friend and he ejoyed it as well! El Aguila Seguros

    ReplyDelete
  19. The material and aggregation is excellent and telltale as comfortably. car insurance in ohio

    ReplyDelete
  20. Testosterone-Boosting Cla Safflower Oil supplements below we've listed the supplements for bodybuilding to be able to offer the best Testosterone-improve from clinical studies.
    http://www.drozhealthblog.com/cla-safflower-oil/

    ReplyDelete
  21. I found your this post while searching for information about blog-related research ... It's a good post .. keep posting and updating information Palmer Administration Services

    ReplyDelete
  22. Thanks for the valuable information and insights you have so provided here... mobile truck repair

    ReplyDelete
  23. If one somehow happened to take Biogenic Xr after a timetable from a rumored supplier, he would be exceptionally satisfied with the outcomes after only an eight week pause.
    http://www.healthprograme.com/biogenic-xr-reviews/

    ReplyDelete
  24. i used to be tiny. i used to be depressing Biogenic XR And i was too embarred to take my garments off! that is what I skilled multiple.
    http://xtrfact.com/biogenic-xr-uk/

    ReplyDelete
  25. years returned earlier than Biogenic XR I were given began with a exercising program. when I completed a workout software.
    http://xtrfact.com/biogenic-xr-uk/

    ReplyDelete
  26. "i can exercise longer to burn those more Cla Safflower Oil energy" if you do not give you an excuse now not to workout, the more minute or sit up straight will not burn those greater energy off.
    http://www.drozhealthblog.com/cla-safflower-oil/

    ReplyDelete
  27. As the most current fat consuming Cla Safflower Oil item in the market Cortislim holds a ton of guarantee. Read on to discover more about this new medication.
    http://www.drozhealthblog.com/cla-safflower-oil/

    ReplyDelete
  28. If you decide to buy your own, you should be prepared to negotiate. Otherwise, private sellers or car dealers might persuade you into paying more than you really should.Bluetooth Car Stereo

    ReplyDelete
  29. The most widely recognized among the three is the coaxial speaker. Acura Bolt Pattern

    ReplyDelete
  30. Purchasing an utilized car is a famous decision for the individuals who are searching for uncommon car models or for the individuals who are on a strict spending plan. Acura Wheel Size

    ReplyDelete
  31. Enlarging your manhood can Testro T3 certainly trade your life and this isn't always an exaggeration You may not enjoy overall performance anxiety any greater.
    http://www.drozhealthblog.com/testro-t3-uk/

    ReplyDelete
  32. The Mercedes HID Kit has been in the market for a very short period of time, though it was introduced as an upgrade for a number of Mercedes vehicles that were using the halogen lamps. Since these vehicles are continually sourced in the market for their elegance and status the Mercedes Benz Motor vehicle company decided to start manufacturing models that had the HID kit right from the factory and not as a replacement of the Halogen version so as to beat the market demand. Mercedes HID Kit comes in a wide range of sizes to meet different... Car Computer Exchange

    ReplyDelete
  33. I found your this article while searching for information about best SUVs in USA. There are so many new SUVs on the market. For me, The best one is
    Jeep Grand Cherokee .

    ReplyDelete
  34. First it changed into the prescription Testx Core medicines that worked for lots. Now, thankfully for some, there are non-prescription approaches to cast off this hle.
    http://www.usadrugguide.com/testx-core-review/

    ReplyDelete
  35. They are intended for a mass CLA Safflower Oil customer group of onlookers and expected to snatch your consideration by promising fast and sensational outcomes.
    http://xtrfact.com/cla-safflower-oil/

    ReplyDelete
  36. The physical overhead expenses Dermagen IQ related with customer Dermagen IQ for UK facing facade retailers, online dealers can get aggressive with their costs.
    http://www.usadrugguide.com/dermagen-iq/

    ReplyDelete