My recent observations of Cadillac’s
present dilemma of not only surviving the volatile and cutthroat American
luxury car market, but growing the
business, hit a nerve at Cadillac House in New York City.
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| Andrew Lipman |
However, rather than admonish me for
outspoken criticism, the Global PR Director, Andrew Lipman, pointed out that
whilst there may be a foundation for some of my observations, the Cadillac management, and
even GM itself, recognized the goldmine of history, innovation and potential
that Cadillac represents today.
Obviously the company is not going to
reveal its plans and future products to an outsider, but I am sufficiently
encouraged to say that Johan de Nyschen and his young team in the building at
the corner of Hudson Street and Charlton Street in New York, are making huge
strides in their efforts to shift the paradigm, and public perception of what
Cadillac is; what it's all about; and its potential.
Cadillac House is a bold step forward.
The iconic location in SoHo, it's elegant interior, plus space devoted to up and coming artists, and aspirational fashion designers, sets a tone of adventure for Cadillac's pursuit of a new demographic.
Click on the video link below, which celebrates the opening of Cadillac House, and you will
understand that not only does the new Cadillac management, but GM, at Board
level, understands that a new direction, a new approach and new energy must be
focused exclusively on Cadillac.
Cadillac’s impressive heritage, history
of innovation and daring deserves that.
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