I am about to post a couple of stories relating to the marriage of high technology and cars. The first may seem self-explanatory from the news report from CNBC, but more discussion (my opinion) will follow:
Firstly, having lived and worked in the USA and the American auto industry, I can say unequivocally that J.D. Power & Associates is the highest integrity research company I have come across. They are meticulous in everything they do.
However, the findings of this research are NOT surprising to me. How many new digital cameras have you seen, or purchased, with so many features you are not only powerless to understand the functions, but in many cases there are more features than you will ever use?
Such is the case with auto tech. Too much tech, and in many cases, too little true relevance to actual need. It seems like the tech is being built in, simply because the carmakers are capable of inventing it, and including it.
What too much tech can do, is make people lazy. The post which follows this one will illustrate the deadly consequences of laziness.