Sunday, September 19, 2021

DOES ASTON MARTIN'S MONEY GROW ON TREES? by John Crawford

Aston Martin chairman and F1 team owner, Lawrence Stroll, has announced a brand new facility for the Aston Martin Cognizent F1 team located next door to the Silverstone race circuit.

It will be a brand new headquarters for the team covering 37,000 square feet, and apparently costing 230 million Euros, includes the latest and most innovative technical systems, plus a new wind tunnel.

Given that Aston Martin's fortunes are still in the dumpster, thanks to slow sales and discounting to move old stock, one has to wonder where Lawrence's secret tree is located.

No-one can argue that an investment like this will be needed if the F1 team is to move from the middle of the pack, to challenge the Big Three, but in addition to the financial contributions by Aston Martin's owners, just to keep it going, this is a huge downpayment on the 'possible' improvements in the F1 team's future performance.

John Crawford

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