"Here come old flat top
He come groovin' up slowly
He say, I know you, you know me
One thing I can tell you is
You got to join me
Come together, right now
Come to me."
It’s happening. Coming together is breaking
out all over. Just as I wrote on October 4, the Renault-Nissan Alliance is
hopping into bed with Benz to create joint programs for Infiniti; and the FrancoJapan combine is also
coming to the party with a truck for Mercedes-Benz based on the Nissan Navara.
A few weeks ago, Toyota and Suzuki
announced they will work together on advanced technologies, and while the
details are scarce, it is certain the minnow will get hybrid and fuel cell
technology from the big fish – whilst Suzuki will collaborate on a range of
small, electric city cars with Toyota.
Toyota has been a leader in creating joint
ventures, witness the landmark decision to join with Subaru to co-produce the
brilliant 86/BRZ coupe.
The car has been wildly successful and both companies say there's more to come from the marriage.
Back in 1993, under pressure from the
Australian government for lower-cost, simplified car production, Toyota ‘loaned’ GM Holden
the Camry, to create the Holden Apollo.
Then there's FCA's deal with Mazda to produce a version of the MX5 sportscar as the FIAT-badged 124.
Then there's FCA's deal with Mazda to produce a version of the MX5 sportscar as the FIAT-badged 124.
I previously mentioned Ford’s JV with PSA
to produce the brilliant ‘Project Lion’ 3.0L V6 diesel engine used in Citroens,
Peugeots, Jaguars, Land Rovers and in Ford Australia's Territory SUV.
We will see more and more of this. About
five years ago I was commissioned to write a feature story for a business
magazine, based on the likelihood of some car companies disappearing under the
weight of ever-restrictive emissions legislation; the escalating costs of developing
new and unique models; and social and environmental pressures to get cars off our roads.
I posed a possible scenario we might
end up with two American companies, Ford and GM, two German companies,
Mercedes-Benz and Volkswagen, two Japanese companies, Toyota and Nissan, and
two Indian companies, Tata and Maruti. Most of the others will be absorbed, or
simply die off.
I’m not sure what will happen to the supercar set, Ferrari,
Lamborghini, Aston Martin, McLaren and Pagani.
I have a feeling that 30 years from now,
boring, character-less autonomous cars will take over the personal
transportation sector.
While the rest of us are whizzed around in Jetson-like ‘passenger-tubes’.
Fun? Driving pleasure? Not!
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