For the first six months of 2016 Mercedes-Benz sales are up 16%, and C Class is a healthy contributor thanks to keen pricing.
|VW Golf 92 TSi AUD$22,990|
One of the most successful car launches ever took place in the USA in 2000, when VW of America introduced the New Beetle. Dr. Piech wanted it to be 'premium priced', but VWoA said "No, let's find the sweet spot and we'll sell thousands."
Dr. Piech relented, VWoA got the price right and sold the first two year's stock in less than 12 months! And it kept on selling at the same rate for the next three years.