I’m sure we’ve all laughed at some of the
crazily-styled French cars over the years; and Renault has been responsible for
a few in that league. From the immediate post WW2 period, right up to the early
90s there were some very offbeat and eccentric designs spewing from French
factories.
Renault’s long time head of design, Patrick
le Quément was responsible for a couple of doozies – like the Vel Satis,
Avantime and the original Koleos concept.
Patrick liked to doodle on his restaurant serviettes, and sometimes those weird sketches concocted over a long lunch with a beautiful Bordeaux ended up as production cars – which went down very well in France, but not so much on broader global markets.
Patrick liked to doodle on his restaurant serviettes, and sometimes those weird sketches concocted over a long lunch with a beautiful Bordeaux ended up as production cars – which went down very well in France, but not so much on broader global markets.
Sometimes I think French cars were
different, because the French value fashion over function.
In 2009 Laurens van den Acker replaced le
Quément, and there is no doubt Renault’s management were looking to the new guy
to produce more mainstream designs.
So, the end of the le Quément era ushered in whole new design language at Renault.
So, the end of the le Quément era ushered in whole new design language at Renault.
Laurens van den Ackers design career began
in 1990 at Italy’s Design System, where worked on some Bugatti concepts.
However, he moved on quickly to join J Mays at Audi; then followed Mays to Ford;
and then to Mazda.
There’s no doubt that his design skills follow a more
prosaic style, which is exactly what Renault wanted when the management decided to
replace le Quément.
Today, I’m driving the new Renault Megane
GT wagon, and not only does it look slick and smooth, but it’s a delightful car
to drive.
It’s certainly more pleasing to my eye, as far as external design
goes, but it is also clear that the designs now coming from PSA
(Peugeot/Citroen) are following a much more mainstream theme.
So, the French have given up quirky for
commercial?
Right. I guess that puts van den Ackers in the spotlight, but he seems to see design through a very commercial prism.
Right. I guess that puts van den Ackers in the spotlight, but he seems to see design through a very commercial prism.
How are Renaults selling, since the change
of design direction?
Herewith the press release announcing 2016
sales results.
Groupe Renault remains the number-one French
automotive group worldwide, with 3,182,625 vehicles registered in 2016.
Groupe Renault worldwide passenger car and light
commercial vehicle sales rose by 13.3% in 2016, against 4.6% for the market as
a whole. The group’s share of the world automotive market stands at 3.5% (up
0.3 points vs 2015). Both Renault and Dacia brands have registered record sales.
Renault Samsung Motors sales rose by 38.8%.
The group continued to benefit from buoyant
conditions on the European automotive market (up 7% on 2015), with
registrations up 11.8% to 1,805,290, for a market share of 10.6%.
Outside Europe, Groupe Renault achieved record
sales in 2016, up 15.3% on 2015 against growth of 5.2% on the market as a
whole. Volumes and market shares were up in all regions.
Renault maintains its position as the world’s
leading French brand.
Okay, enough of the PR BS, let’s look at
the influence this change in design direction has created.
First up, van den Ackers first project for
Renault was a concept called the Dezir, which was a very striking design.
Some
have suggested you can see a lot of design cues for Clio and Megane in this
concept car.
However, he has moved quickly to introduce
his ideas to the Renault studio and, in my opinion, I think he and his team are
doing good work. Recently I compared his new Clio to Brigitte Bardot’s curves,
to which a reader in France commented I had very good taste in curves.
The Megane is a very cohesive and
well-crafted design. The interior is equally appealing. As much as I appreciated
quirky French design, I always realized it offered no broad appeal outside
France, so this move to mainstream will be good for the Regié.
Of course, with a model badged ‘GT’ you
have to have some points of difference to the range of ‘cooking models’ and
that comes in the interior with a lot of blue trim items – such as seat trim
accents, blue stitching and appliques on the doors, plus a very sexy blue
lighting scheme on the door pads.
The highlights are subtle and sensible, but the performance of the car is anything but.
The highlights are subtle and sensible, but the performance of the car is anything but.
When I first planted my foot I was
convinced I was dealing with a bigger engine than currently sits under the
hood.
It’s a 1.6L turbocharged four cylinder with a very broad power and torque
band, delivering whatever you need, in any circumstance.
The 7-speed Getrag dual clutch transmission
is finely calibrated, and I could not fault its upshifts and downshifts.
Driving on the paddles is a delight, and the broad torque spread, combined with
the precision imparted by four-wheel-steering ensures the Megane GT wagon
tracks beautifully.
Despite its sporting pretensions, the ride
is amazingly well resolved, both in terms of damping and ride quality.
It reminds me that when I started out writing about cars, it was obvious there were only a few companies which could produce outstanding compromises between ride and handling – and in my limited experience at the time that was Jaguar, plus the French companies Citroen, Peugeot and Renault.
Those companies had excellent secondary ride characteristics nailed.
It reminds me that when I started out writing about cars, it was obvious there were only a few companies which could produce outstanding compromises between ride and handling – and in my limited experience at the time that was Jaguar, plus the French companies Citroen, Peugeot and Renault.
Those companies had excellent secondary ride characteristics nailed.
A couple of incidental comments.
The audio head unit is not very practical at any speed above crawling. All the functions are controlled by the touchscreen, and it’s a bit hairy even trying to adjust the volume whilst driving.
The audio head unit is not very practical at any speed above crawling. All the functions are controlled by the touchscreen, and it’s a bit hairy even trying to adjust the volume whilst driving.
There’s no spare wheel, just a tyre
inflation kit, because the wheel well is occupied by a huge Bose sub-woofer for
the excellent sound system.
In addition, it's a mighty handsome car.
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