Tuesday, August 22, 2017

BUYING A CAR IN A MALL? SUDDENLY, EVERYTHING NEW IS OLD

The online challenge to bricks and mortar retail stores, represented by Amazon and eBay, is also impacting bricks and mortar car dealer showrooms in Australia in the form of CarSales.com and Gumtree Cars.
Infiniti in Queensland, Subaru in Victoria

The car makers are dipping their collective toes into the ‘live retail’ space by creating pop-up car displays in both high traffic, and high-end mall spaces in Australia, like the Subaru store Chadstone in Victoria; and an Infiniti outlet at Pacific Fair on the Queensland Gold Coast.

Mall pop-ups in the USA
It’s catching on globally, with companies from the top end of the luxury sector like Mercedes-Benz AMG, as well as more accessible brands like Suzuki and Hyundai, as well as the obvious electric mover and shaker, Tesla.

But, like all good ideas these new players are late to the game, it’s been done before – and I’m proud to say I was part of the company which started it all, and here I pay tribute to my friend, Ric Hull, the CEO who launched Daewoo cars onto the Australian market back in 1994.

Always an original thinker, Ric decided back in 1997 that investing millions of dollars in motor shows around the country was wasted money. It may have been nothing more than an expensive branding exercise, and could have been better spent on a process that would actually 'sell' cars.

Ric (extreme left) decided to scrap the motor show circuit, and in 1998 Daewoo Auto Australia rented floor space at five key shopping malls in the east coast cities of Melbourne, Sydney and Brisbane. The only sunk cost was the newly-created point-of-sale signage. The floor space was rented, furniture was rented, getting the Daewoo cars to the mall was just another transport charge.

It was slow to catch on, because consumers did not expect to see cars on display at their local Mall, but gradually it enticed both new prospects, and the people who hated going into a dealer showroom, where they felt intimidated and out of their comfort zone.

Over the next two years though the idea grabbed attention, and the sales gradually trickled in. The pop-up car shows in the Malls were matched by an innovative service program called Daewoo FreeCare – where the scheduled service was free for the life of the warranty. Another Ric Hull initiative, it was an innovative program which helped Daewoo Auto Australia sell 25,000 cars in its first three years of operation.


Daewoo Chairman
Kim Woo Choong
Sadly, the Daewoo parent corporation became mired in controversy and failed attempts to service its enormous borrowings, leading to the company’s eventual failure, and being absorbed by General Motors.


25 comments:

  1. Hi, I'm big fan of Daewoo.
    I have question, where do you get these unique photos? I mean from Daewoo Motor show and Matiz Concept car 1997.
    I can't find contact to you, so I wrote comment.
    I'm waiting for answer :)

    ReplyDelete
  2. For those who have an older car model that have metal keys, they can call their local locksmith to make a replacement for them.lexus key shell replacement

    ReplyDelete
  3. If you want to know more about car scrapping, please check it out car-scrap.net

    ReplyDelete
  4. Experience the most hassle free car removal and selling your unwanted cars, vans, free pick up. brisbane scrap car buyers
    Easy scrap car removal

    ReplyDelete
  5. If your looking for Online Illinois license plate sticker renewals then you have need to come to the right place.We offer the fastest Illinois license plate sticker renewals in the state. Locksmith Sanford NC

    ReplyDelete
  6. After the tow truck hauls your old scrap car off of your property for good, salveagable parts are sold and used for recycling. For many satisfied customers, using the Junk My Car service is simple and environmentally responsible way to finally get rid of that old, used car for good.Cash For Cars Melbourne

    ReplyDelete
  7. Just make sure that you take all your important stuff like papers, CD player etc. before getting rid of the junk car. tow truck

    ReplyDelete
  8. Hey there! I know this is kind of off topic but I was wondering if you knew where I could get a captcha plugin for my comment form? I'm using the same blog platform as yours and I'm having trouble finding one? Thanks a lot!
    Cash for Cars Brisbane
    Cash for Cars Gold Coast
    Cash for Cars
    Car Removal Brisbane
    Car Removal Ipswich

    ReplyDelete
  9. I've been surfing online more than 2 hours today, yet I never found any interesting article like yours. It is pretty worth enough for me. In my view, if all webmasters and bloggers made good content as you did, the internet will be much more useful than ever before.
    Cash for Cars Brisbane
    Cash for Cars
    Top Cash for Cars
    Car Removal Gold Coast
    Car Removal Logan

    ReplyDelete
  10. The tutorial is very helpful for a first timer like me, by the way if you could have given a tutorial on creating a free website, it would have been very helpful for newbies like me.
    Thank you
    Cash for Unwanted Cars
    Places that Buy Old Cars
    Cash for Cars Ipswich
    Cash for Cars Townsville
    cash for cars caboolture

    ReplyDelete
  11. Hello There. I found your blog using msn. This is a really well written article. I will make sure to bookmark it and come back to read more of your useful information. Thanks for the post. I will definitely return.
    Car Removal Brisbane
    Cash for Cars Beenleigh
    Cash for Cars Logan
    Cash for Cars Toowoomba
    Cash for Cars Ipswich

    ReplyDelete
  12. Generally I don't learn post on blogs, but I would like to say that this write-up very pressured me to try and do it!
    Your writing style has been surprised me. Thanks, very great post.
    Cash for Cars Melbourne
    We Buy Cars
    Cash for Cars Logan
    Cash for Cars Caboolture
    Cash for Cars Ipswich
    Cash for Cars Gold Coast

    ReplyDelete
  13. Wow, that was strange. I just wrote a really long comment but after I clicked submit my comment didn't show up. Grrrr... well, I'm not writing all that over again. Anyways, just wanted to say fantastic blog!
    cash for cars adelaide
    car removal adelaide
    top cash for cars adelaide
    scrap car removal adelaide

    ReplyDelete
  14. Great post. I used to be checking constantly this weblog and I am inspired! Extremely useful information specially the ultimate part :) I maintain such info much. I used to be seeking this particular information for a very lengthy time.
    Thank yyou and good luck.
    cash for cars gold coast
    cash for cars in gold coast
    cash for scrap cars gold coast
    car removal gold coast

    ReplyDelete
  15. It’s actually a great and also handy section of details. I am just fulfilled that you simply contributed this helpful info along with us.. Be sure to keep us knowledgeable similar to this. Thank you for expressing.
    top cash for cars
    car removal logan

    ReplyDelete
  16. Great remarkable issues here. I’m very glad to look your article. Thanks a lot and I am having a look forward to touch you. Will you please drop me a mail?
    cash for cars brisbane
    broken car removal

    ReplyDelete
  17. Fantastic goods from you, man. I've understand your stuff previous to and you are just extremely fantastic. I really like what you have acquired here, really like what you are stating and the way in which you say it. You make it entertaining and you still take care of to keep it sensitive. I can't wait to read far more from you. This is really a tremendous site.
    cash for scrap cars
    free car removal brisbane

    ReplyDelete
  18. Cool one! Interesting informations over this web. It is pretty worth enough for me. Personally, if all site owners and bloggers made good content as you did, the net will be much more useful than ever before.| I could not resist commenting. I ‘ve spent some hours looking for such tips. I’ll also share it with a couple of friends interested in it.
    skip bin hire darra
    skip bin hire ipswich

    ReplyDelete
  19. Car locksmiths need to deal with the most fragile locks of the absolute most valued cars. Car locksmiths the world over are respected to be aces at their dubious and frequently tiring work. Keyless repeater

    ReplyDelete
  20. Wonderful blog post. This is absolute magic from you! I have never seen a more wonderful post than this one. You've really made my day today with this. I hope you keep this up!
    car removal hobart
    car buyer hobart

    ReplyDelete
  21. Hey there! I know this is kind of off topic but I was wondering if you knew where I could get a captcha plugin for my comment form? I'm using the same blog platform as yours and I'm having trouble finding one? Thanks a lot!
    Cash for Cars Brisbane
    Cash for Cars Logan

    ReplyDelete
  22. I really enjoyed reading this post, big fan. Keep up the good work andplease tell me when can you publish more articles or where can I read more on the subject? Towing Dublin

    ReplyDelete
  23. This is really very nice post you shared, i like the post, thanks for sharing.. Towing Dublin

    ReplyDelete
  24. Unique cash for cars is one of the top companies in Gold Coast who pays top cash for cars up to $9,999 | Address: 135 Bradman St, Acacia Ridge QLD 4110, Australia | Email: info@uniquecashforcars.com | Phone: 0732 196 670 | Cash For Cars Gold Coast

    ReplyDelete
  25. In North Brisbane We are committed to being Brisbane’s fastest, easiest way to get cash for a junk or unwanted car Cash For Cars Brisbane Northside

    ReplyDelete