Tuesday, August 22, 2017

BUYING A CAR IN A MALL? SUDDENLY, EVERYTHING NEW IS OLD

The online challenge to bricks and mortar retail stores, represented by Amazon and eBay, is also impacting bricks and mortar car dealer showrooms in Australia in the form of CarSales.com and Gumtree Cars.
Infiniti in Queensland, Subaru in Victoria

The car makers are dipping their collective toes into the ‘live retail’ space by creating pop-up car displays in both high traffic, and high-end mall spaces in Australia, like the Subaru store Chadstone in Victoria; and an Infiniti outlet at Pacific Fair on the Queensland Gold Coast.

Mall pop-ups in the USA
It’s catching on globally, with companies from the top end of the luxury sector like Mercedes-Benz AMG, as well as more accessible brands like Suzuki and Hyundai, as well as the obvious electric mover and shaker, Tesla.

But, like all good ideas these new players are late to the game, it’s been done before – and I’m proud to say I was part of the company which started it all, and here I pay tribute to my friend, Ric Hull, the CEO who launched Daewoo cars onto the Australian market back in 1994.

Always an original thinker, Ric decided back in 1997 that investing millions of dollars in motor shows around the country was wasted money. It may have been nothing more than an expensive branding exercise, and could have been better spent on a process that would actually 'sell' cars.

Ric (extreme left) decided to scrap the motor show circuit, and in 1998 Daewoo Auto Australia rented floor space at five key shopping malls in the east coast cities of Melbourne, Sydney and Brisbane. The only sunk cost was the newly-created point-of-sale signage. The floor space was rented, furniture was rented, getting the Daewoo cars to the mall was just another transport charge.

It was slow to catch on, because consumers did not expect to see cars on display at their local Mall, but gradually it enticed both new prospects, and the people who hated going into a dealer showroom, where they felt intimidated and out of their comfort zone.

Over the next two years though the idea grabbed attention, and the sales gradually trickled in. The pop-up car shows in the Malls were matched by an innovative service program called Daewoo FreeCare – where the scheduled service was free for the life of the warranty. Another Ric Hull initiative, it was an innovative program which helped Daewoo Auto Australia sell 25,000 cars in its first three years of operation.


Daewoo Chairman
Kim Woo Choong
Sadly, the Daewoo parent corporation became mired in controversy and failed attempts to service its enormous borrowings, leading to the company’s eventual failure, and being absorbed by General Motors.


58 comments:

  1. Hi, I'm big fan of Daewoo.
    I have question, where do you get these unique photos? I mean from Daewoo Motor show and Matiz Concept car 1997.
    I can't find contact to you, so I wrote comment.
    I'm waiting for answer :)

    ReplyDelete
  2. For those who have an older car model that have metal keys, they can call their local locksmith to make a replacement for them.lexus key shell replacement

    ReplyDelete
  3. If you want to know more about car scrapping, please check it out car-scrap.net

    ReplyDelete
  4. Experience the most hassle free car removal and selling your unwanted cars, vans, free pick up. brisbane scrap car buyers
    Easy scrap car removal

    ReplyDelete
  5. If your looking for Online Illinois license plate sticker renewals then you have need to come to the right place.We offer the fastest Illinois license plate sticker renewals in the state. Locksmith Sanford NC

    ReplyDelete
  6. After the tow truck hauls your old scrap car off of your property for good, salveagable parts are sold and used for recycling. For many satisfied customers, using the Junk My Car service is simple and environmentally responsible way to finally get rid of that old, used car for good.Cash For Cars Melbourne

    ReplyDelete
  7. Just make sure that you take all your important stuff like papers, CD player etc. before getting rid of the junk car. tow truck

    ReplyDelete
  8. Great remarkable issues here. I’m very glad to look your article. Thanks a lot and I am having a look forward to touch you. Will you please drop me a mail?
    cash for cars brisbane
    broken car removal

    ReplyDelete
  9. Car locksmiths need to deal with the most fragile locks of the absolute most valued cars. Car locksmiths the world over are respected to be aces at their dubious and frequently tiring work. Keyless repeater

    ReplyDelete
  10. I really enjoyed reading this post, big fan. Keep up the good work andplease tell me when can you publish more articles or where can I read more on the subject? Towing Dublin

    ReplyDelete
  11. This is really very nice post you shared, i like the post, thanks for sharing.. Towing Dublin

    ReplyDelete
  12. Unique cash for cars is one of the top companies in Gold Coast who pays top cash for cars up to $9,999 | Address: 135 Bradman St, Acacia Ridge QLD 4110, Australia | Email: info@uniquecashforcars.com | Phone: 0732 196 670 | Cash For Cars Gold Coast

    ReplyDelete
  13. Cash For Cars Bundaberg offer fast, easy and reliable car removal services in any areas in Bundaberg and surrounding suburbs. we'll arrange free car removal Car Removal Bundaberg

    ReplyDelete
  14. Junk Car Removals is the best Cash For Cars Brisbane Up To $12000 With Free Car Removal Brisbane, Get Top Cash For Junk Cars, Vans, Suv, Truck in Brisbane, Gold Coast, Ipswich, Logan, Caboolture, Sunshine Coast, Inner Brisbane, South Brisbane, North Brisbane, West Brisbane and East Brisbane
    Cash For Cars Brisbane
    Cash For Unwanted Cars Brisbane
    Cash For Junk Cars Brisbane
    Free Car Removal Brisbane

    ReplyDelete
  15. I love your Content such a great content I am very happy about your website and content It is a great site for me and the other user I recommended to the other people that they visit and get their information which they are want for further detail visit Cash For Cars Grange

    ReplyDelete
  16. Cash for Cars Logan understand how difficult car selling can be. With our processes even people with no experience can sell car and get good rates in return. Our streamlined 3-step process can help you get rid of your unwanted car fastcars for cash Ipswich

    ReplyDelete
  17. Junk Car Removals is the best Cash For Cars Brisbane Up To $12000 With Free Car Removal Brisbane, Get Top Cash For Junk Cars, Vans, Suv, Truck in Brisbane, Gold Coast, Ipswich, Logan, Caboolture, Sunshine Coast, Inner Brisbane, South Brisbane, North Brisbane, West Brisbane and East Brisbane
    Cash For Unwanted Cars Brisbane
    Cash For Junk Cars Brisbane
    Free Car Removal Brisbane

    ReplyDelete
  18. We offer top cash for cars Gold Coast up to $9,999 for any type of old, damaged, scrap, used, and unwanted vehicles. Our car removal services are quick, easy, and convenient for every vehicle owner.cash for cars gold coast

    ReplyDelete
  19. Pioneer AVH-210EX is the energetic one with a big 7-inch screen with several features, which you will find in this guide. pioneer-dmh-1500nex

    ReplyDelete
  20. Pioneer AVH-210EX is the energetic one with a big 7-inch screen with several features, which you will find in this guide. pioneer-dmh-1500nex

    ReplyDelete
  21. Thanks for sharing such a great post like your blog very mush I recmended to the other people that they are visit on your blog for getting accurate information For getting more info visit: Skip bin hire brisbane

    ReplyDelete
  22. Dreamin. I love blogging. You all express your feelings the right way, because they are your feeling, focus on your blog it is great.

    Cash for Cars Adelaide
    Top Cash for Cars Adelaide

    ReplyDelete
  23. whoa did a single study about car dealershas got much more problerms too Did you are planning to the new car but not getting appropriate seller for old car?.

    Cash for cars brisbane
    Cash for Cars North Brisbane

    ReplyDelete
  24. whoa did a single study about car dealershas got much more problerms too Did you are planning to the new car but not getting appropriate seller for old car?.

    Cash for cars brisbane
    Cash for Cars North Brisbane

    ReplyDelete
  25. I have been exploring for a little for any high-quality articles or weblog posts in this kind of space . Exploring in Yahoo I ultimately stumbled upon this site.

    Cash for Cars Near Me.
    Cash for Cars Gold Coast.

    ReplyDelete
  26. Did you are planning to the new car but not getting appropriate seller for old car?. Lets Try This:

    Skip Bin Hire Near Me
    Bin Hire Near Me

    ReplyDelete
  27. Wonderful story, reckoned we could combine a few unrelated data, nevertheless seriously really worth taking a look, Thanks for It...

    Cash for Cars Near me
    Cash for Cars Removal Brisbane

    ReplyDelete
  28. I have been exploring for a little for any high-quality articles or weblog posts in this kind of space. Thanks For Sharing!!!


    Brisbane Cash for Cars
    Top Cash for Cars Brisbane

    ReplyDelete
  29. Hey there! I know this is kind of off topic but I was wondering if you knew where I could get a captcha plugin for my comment form? Thanks for Sharing....

    Gold Coast Cash for Cars
    Cash for Unwanted Cars Gold Coast

    ReplyDelete
  30. Great post. I used to be checking constantly this weblog and I am inspired! Thanks For Sharing. Its Awesome!!!

    Cash for Cars sydney
    Cash for Unwanted Cars Sydney

    ReplyDelete
  31. Hello, I am really glad I’ve found this info. Thats an dromatic post I love it.

    Cash for Cars Perth
    Perth Cash for Cars

    ReplyDelete
  32. I have been exploring for a little for any high-quality articles or weblog posts in this kind of space . Thanks for Sharing This Post.

    Cash for Scrap Cars Gold Coast
    Cash for Unwanted Cars Gold Coast

    ReplyDelete

  33. If you need Brisbane skip bins to help you achieve your advertising goals, contact us immediately. Our experienced team will take stock of your requirements and create a bespoke design to fit your requirements. Cash For Cars

    ReplyDelete
  34. The second thing you need to do before selling your car is to advertise. In this regard, you can seek help from the local scrap car buyer. They will help you advertise your car and give you a price to sell your car for. Advertising will also help you get more offers for your car and will help you understand what price to offer.sell my car brisbane

    ReplyDelete
  35. Selling your car is really easy. You should keep in mind that selling of the cars will depend on the price at which they are sold. You can make your own prices so that you can be assured of getting the right amount of money. If you want to sell your car and not get cheated, you should consult a reliable car sales agent in Melbourne.Toyota Wreckers Townsville

    ReplyDelete

  36. Welcome to cash for scrap cars / car removal Sunshine Coast! Do you have an old junk-scrapped-truck, vans, 4WD and/or trucks? And looking for a free vehicle removal service? Just fill out the short form bellow, or give us a call. We are happy to help you get rid of your car/s in no time. Whether it is a vehicle you no longer need, or one that is just too much trouble, we can help you.Cash for Cars

    ReplyDelete
  37. Cash For Scrap Cars is a membership club that sells new and used vehicles at cheap prices. As founder since 1996, Cash For Scrap Cars Brisbane dedicated to offering members inexpensive vehicles as a trade-in for newer, reconditioned ones.cash for cars gold coast

    ReplyDelete
  38. Many of our customers from Cash For Scrap Car Removal in Brisbane will tell you that they didn't have to shop around very much before finding what they wanted. They knew what they wanted and that's all they needed to doToyota Wreckers Brisbane

    ReplyDelete
  39. too Did you are planning to the new car but not getting appropriate seller for old car?. Not To Woorry

    Cash for Cars Sunshine Coast
    Cash for Scrap Cars Sunshine Coast

    ReplyDelete
  40. Amazing post. Salisbury Car Removal Wreckers have been providing services of car removal Brisbane to Brisbane and other encompassing areas. Our car removal service is absolutely free, and we do not charge for that at all.


    car removal ipswich


    ReplyDelete
  41. With the help of our experienced and professional team, your car will be removed from your carport/backyard in a snap of a second. Without any damage to your property, our team will get your car removed from your backyard.


    cash for scrap cars logan

    ReplyDelete
  42. We hired industry experts, trained our team to provide high-quality service, and formed a network of clients all over Australia. This has helped us to provide our customers up to $9,999 in instant cash for their unwanted vehicle and also free towing services.


    Cash for Scrap Cars Canberra

    ReplyDelete
  43. North Coast Wreckers provide the best used or new car parts at an affordable price. Whether you are looking for an auto part for your engine or you want to exchange the broken headlights, we will deliver your required part to your doorstep.North Coast Auto Wreckers

    ReplyDelete
  44. As the market becomes increasingly competitive, cash for cars is an excellent way to buy cars at a better price. But like most car sellers, you need to be quick and not hold your breath waiting long periods before making a decision. Many car sellers tell you to wait long before you make a decision as they have so much to do with the buying and selling processcash 4 cars Townsville

    ReplyDelete
  45. Another opportunity in Rockhampton for those interested in cash for cars is for people who need to have their car removed due to auto accidents or other liability reasons. If you are interested in taking advantage of one of these cash for car removal offers, contact your local auto insurance company. Ask them if they have any policies that cover towing away a vehicle. They should have this type of coverage in place.scrap car for cash Rockhampton

    ReplyDelete
  46. If you have the cash for cars in Gold Coast, you can choose between cash for car removal and cash for car donation. Both options are great ways to get cash for your old or new car safely, securely and without hassle. You don't have to wait months or even weeks trying to sell your car privately. With cash for cars in Gold Coast, you can turn an eyesore into a treasure.Unwanted Car Buyer Gold Coast

    ReplyDelete
  47. townsville cash for cars the title of this article, may be unfamiliar to you. Although it is not a common title, there are many ways to get cash for old cars. When you look for companies that buy scrap cars and sell them for cash, you will find many in Arizona, just as you would find anywhere else. When you think about it, they must be doing something right to be profiting so much, so why don't more people take advantage of these businesses?cash for wrecked cars Townsville

    ReplyDelete
  48. Unwanted car removal Brisbane companies provide their services throughout Australia and worldwide. Their motto is "We remove your unwanted vehicle safely, securely and professionally. We do this everyday". You need to ensure that you only select a company that has a valid license and insurance coverage.Cash For Cars Auchenflower

    ReplyDelete
  49. Cash for Cars in Townsville or SC is a business that pays for the removal and recycling of used cars. Ozzy Cash is one of the many reputable and local companies in town that specializes in car removal and recycling in South Carolina. It pays for the removal of the cars as well as the processing of the auto parts. They pay their workers with Ozzy Cash, paid holidays and other incentives. They also pay a percentage of the fees collected from the vehicles. Cash for Trucks Townsville

    ReplyDelete
  50. Nice post! This is a very nice blog that I will definitively come back to more times this year! Thanks for informative post. Tow My Vehicle

    ReplyDelete
  51. Such an informational blog! Keep doing.. Want to sell out your old car or vans in Canberra? Let's come for the top cash - cash for car Canberra.

    ReplyDelete
  52. We are expert Car Removals Brisbane who buy any brand, any make, and any model. So let us know the following information about your vehicle. Cash for cars Brisbane offer cash in all makes, models, old autos, vans, trucks Utes, and 4wds. Doesn’t make a difference if your auto is not working, not running, damaged from front or back. We are here to purchase your auto for parts and scrap metal.

    ReplyDelete
  53. Local car buyer, a platform where you can get top cash for all types of vehicles. We are buying cars for cash from Brisbane, Gold coast, Canberra, Perth, Melbourne etc. We ensure quick car selling with free removal at the comfort of your home.
    cash for car Canberra
    cash for car sydney

    ReplyDelete
  54. Local car buyer, a platform where you can get top cash for all types of vehicles. We are buying cars for cash from Brisbane, Gold coast, Canberra, Perth, Melbourne etc. We ensure quick car selling with free removal at the comfort of your home.
    cash for car in-east-brisbane"y
    cash for car herston"y

    ReplyDelete