The future came alive in New York this week as the New York International Auto Show introduced new ideas, new cars, and concepts way past current production methodology.
Hyundai was in the mix with an SUV from its Genesis stable.
Described as a Plug-in Fuel Cell (whatever that means), the GV80 showed even more promise than was expected from the senior Korean carmaker.
Having snatched Belgian designer Luc Donckerwolke from Bentley Motors' design team, you might expect a copycat Bentayga, but no, no, no.
Donckerwolke, now released from the shackles of Bentley’s design themes, has unleashed a contemporary, fresh take, on the upmarket SUV concept.
I think it’s very striking, and is likely to light a fire under the Genesis marque, given that the G80 and G90 sedans are just on the plus side of conservative.
More than anything, the GV80 shows that Hyundai’s decision to appoint Donckerwolke is a move likely to produce some very stylish new cars for its upmarket badge.
Make no mistake the Korean car giant is going to grow, grow, grow, and in no time will be up there challenging the established leaders. It has funding, talent, engineering depth and a deep desire to beat its European counterparts. Add in determination, and I say, stand back!