Of course, Peugeot has a long and distinguished history in Australia, dating back to 1953 when an unheard of French brand, beat everyone to win the first, very tough Redex Round Australia trial. The Peugeot 203 perfomed faultlessly, and the service costs on route was 25c for a fan belt!
After reading this essay to this point you are probably wondering why I have not even mentioned the 'value' of the Holden brand. I would have thought it was obvious. Holden is an immensely valuable brand in Australia, and has ongoing potential to be exploited by GM, or anyone else for that matter.
Keep in mind, the original 1978 Holden Commodore was born from Opel's development of a new Opel Rekord, which Holden piggy-backed on, to create an Australian version - our first Euro Commodore!