Saturday, February 20, 2021

KIA K8 - WILL THE CADENZA CUT IT? by John Crawford

 In musical terms, the cadenza is where the orchestra stops playing, to allow a solo to flourish - a highlight if you will.

In the automotive concert hall, the Cadenza is a solo performance for the Kia range, in the Americas. 

Its alias, or product name, is Kia K7.

I must say I don't think it's the most sophisticated design from the sketch pads of Peter Schreyer and his team.

Here are iterations from 2010 through 2020 (right).

In fact I think the K7 has too many flourishes. Apparently it's a big hit in the Americas. Make of that what you will.

Up until now it has been built on a platform it shares with the Hyundai Grandeur, or Areza (below), depending on the market. 

And it looks like the new Kia version will follow the same path.

You may well ask, if there's a model which could potentially be exported to other global markets, then why not? Believe me, Chairman Euisun Chung is a pretty smart cookie.

He knows that passenger cars are pretty much 'on the nose' and while ever the 'Americas' need a big sedan, and the K8 can be built without huge investment, by borrowing underpinnings from the Hyundai Grandeur - then why not?

When it's finally time to drop the guillotine on the big sedans, they'll disappear without trace.

So this is the Kia K8, which is also being employed to show off Kia's new interpretation of its corporate logo.

Will it be sold in Europe, or Australia for that matter? The word from Korea, is a very definite NO. Hyundai-Kia right now needs a bigger car for the Americas, so K8, with lots of glitzy diamonds strewn about, is the new big thing.

John Crawford

1 comment:

  1. The representation of this article is actually superb. I think this is a genuinely beneficial and instructive article for everyone, I appreciate this kind of writing, Hyundai vs Kia Thankful to you for sharing an article like this.